Power of Story

What is Story?

You may have noticed a lot of content on our Twitter page recently about stories. Whether you’ve just tuned into PocZero or have been with us from the start, you will get a sense of know how important stories are to us.

In a data-heavy world, sometimes it’s hard to make sense of what we’re experiencing and truly connect with what’s in front of us.

When we engage with a story, we suspend all other forms of data except that which can be perceived emotionally. We don’t just read, hear or see stories. We feel them. Stories make us feel connected to the human condition in a tangible and memorable way.

Stories are more than just mere just events and facts. A great story helps us to understand ourself through the medium of other people. In other words they are relatable.

Why is Story a Form of Data?

Stories are the oldest form of human communication. It is in story that we find the detailed chronicling of existence, endeavour and the opportunity to extract meaning from our personal experiences. Story allows us to navigate possibilities; overcome hardships; seize hold of redemption. It is for this reason that stories are the universal and timeless currency that connects us all in the human Village.

So it’s not surprising that in a world that is generating increasing technical and sophisticated data at a mind-boggling rate there is trend towards basic story telling.  We see this in every aspect of our lives be it business, public service, entertainment and advertising. Products and services and increasingly offered to consumers within the framework of that relatable story.

How to be Your Story

So whether you see yourself as a public servant, entrepreneur, investor or employee the commonality of story makes Villagers of us all. It’s story that brings it all together invoking “real people in real places” to make sense of the data-mad world through personal connection and joint endeavour.

So if your experimenting with the idea of being your own story here some tips from us:

  • Focus on your “Why” and be clear about your purpose
  • Start with a real person in a real place
  • Use the language of your intended audience
  • Draw on your own personal experiences
  • Don’t make it up – your truth is more powerful than any fiction
  • Be courageous – it’s your story – only you can be it

To find out more about our ideas, follow us on Social Media and see for yourself how the power of story can bring people together!